I'm Kimheng. I plan the marketing, then go build it.

Marketing manager working in the data center and cloud space. Most of my work is B2B, selling technical products and solutions services to buyers and stakeholders who take months to decide. This is where I keep the work, the notes, and the opinions I have not managed to talk myself out of.

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kimheng mok profile picture
kimheng mok profile picture
  • B2B Marketing

  • B2B Marketing

  • Growth

  • Growth

  • Branding

  • Branding

  • Automation

  • Automation

  • Conversion

  • Conversion

  • Content

  • Content

About me

Someone who likes

both ideas and execution

I plan the funnel, then I build it. Positioning, campaigns, content, CRM, automation, events, and the reporting that tells me what to change next. The planning part is where I enjoy thinking. The building part is where I find out whether the thinking was any good.

My day job is B2B: account-based campaigns, partner marketing, email workflows, co-hosted events, and the sales material that has to survive a room full of technical people. The buyers are government, banks, and enterprises, so nothing moves on a clever headline alone.

Over the years I have worked across SEO, GEO, paid ads, social, event management, content, and email. That range is the reason I think in funnels instead of channels. A landing page that converts badly is rarely a landing page problem.

Outside the job I am learning Chinese, taking photographs, reading about philosophy and how people actually make decisions, and testing AI tools on real work before I write anything about them.

Services

How I can help

If you need support with marketing strategy, execution, or digital presence, here's where I'm strongest.

b2b-marketing

B2B Marketing

Account-based marketing, partner-focused campaigns, email workflows, event and workshop support, and sales-enablement-oriented marketing.

digital-marketing

Digital Marketing

Content, email, social, paid support, campaign coordination, and channel execution with a focus on measurable outcomes.

brand-positioning

Branding & Positioning

Sharpening the message, building trust, and making sure the brand feels credible to end customers and partners alike.

funnel-growth-conversion

Growth & Conversion

Bringing growth thinking into websites, campaigns, and user journeys — especially where clearer messaging can improve results.

ai-system-automation

Automation & Systems

Improving workflows and using tools that help campaigns move faster and more consistently without burning the team out.

Want to discuss?

I take only a small amount outside of work.
Let’s figure out together if I can help. Message me directly and we’ll go from there.

works

Selected Works

bytedc booth staging by kimheng marketing manager

01

Event and product launch

Taking a product to a national tech event, from sponsorship to stage

marketing integrated campaign

02

Integrated campaign

One product campaign running across landing page, email, social, and paid

marketing operations

03

Marketing operations

Building the demand system: website, CRM, and follow-up that runs consistently without bottleneck

writing

Notes, ideas, & observations

I write about marketing, productivity, systems, and the occasional idea from life, philosophy, and creative exploration. Some posts are practical. Some are experimental. Some are just honest notes from what I'm learning.

Beyond Marketing

There’s more to the story

travel and adventure

Travel & Adventure

Snapshots from places I've been and experiences that changed how I see the world.

philosophy and ideas

Philosophy & Ideas

Short reflections on meaning, decisions, creativity, and what it means to build something worthwhile.

personal experiments

Personal Experiments

Things I'm testing in life, learning from, and building — outside the lines of normal marketing work.

creative moments

Creative Moments

Visual thinking, design curiosity, and the occasional project where creativity is the whole point.

Work with me

I take on a small amount of outside work.
If your team needs help with marketing, automation, or lead gen, let's talk.